Overview
As a UI/UX Designer and Multimedia Designer at iion.io, I played a key role in developing an engaging and interactive landing page for the iion x Chupa Chups collaboration. This campaign aimed to integrate Chupa Chups' playful brand identity with iion's innovative in-game advertising solutions, creating a unique digital experience that resonated with users.
Objectives
Immersive User Experience: Design an interactive landing page that captures the fun and vibrant essence of Chupa Chups and Roblox while aligning with iion’s tech.
3D Interactive Elements: Implementing 3D elements to provide users with an interactive and visually stimulating experience suits with Roblox Characters.
Seamless Navigation & Accessibility: Ensure a smooth and intuitive user journey that enhances engagement and user retention.
Challenges
Brand Fusion: Merging Chupa Chups’ colorful, nostalgic aesthetic with iion’s sleek and modern advertising platform.
Interactive Performance: Ensuring that 3D elements load efficiently and perform smoothly across different devices.
User Engagement: Creating an experience that keeps users entertained while subtly promoting in-game advertising solutions.
My Approach
1. UI/UX Design
Conducted user research to understand engagement triggers for both gaming and confectionery audiences.
Designed an intuitive interface that encourages exploration and interaction.
Developed wireframes and prototypes to structure the page layout effectively.
Created a seamless navigation system that guides users through the experience effortlessly.
2. 3D Interactive Elements
Integrated 3D elements with Spline design tool.
Designed a gamified experience with Roblox character where users could see the perception of the campaign.
Optimized 3D assets to ensure smooth performance without compromising visual fidelity.
Case Study
(Only one page included for preview purposes)
Featured Image for Marketing Team
