iion digital · 2026
Gaming Advertising
UI/UX & Multimedia Designer
iion.io - design system & Webflow site
Design system
Motion
Webflow
3D

At iion, a global gaming advertising platform based in Australia, I led design across brand, product, and digital from the ground up. I built and maintained the full iion.io design system and designed 20+ Webflow pages integrating Spline 3D elements, Lottie animations, and interactive components, all shipped to production. I produced over 100 decks including a 297-slide master sales deck, GTM presentations, and pitch decks for clients and stakeholders worldwide.
On top of execution, I developed a branded prompt system for AI-generated visual content, keeping every campaign asset consistent regardless of scale. Hundreds of deliverables came out of this workflow, from microsites to social creatives to motion pieces.



Chupa Chups × Roblox Case Study
A case study document presenting a brand's in-game campaign alongside its results. It covers a global-first activation run through iion's self-serve platform, built around digital billboards and branded avatar accessories.
The design goal was to translate the campaign's performance data into a format sales teams could drop straight into client presentations. The core design problem was holding Chupa Chups' vibrant, nostalgic color palette in balance with iion's dark, tech-forward visual language on a single page.
(Only one page included for preview purposes)






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